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Manager, Marketing and Strategic Communication

Location: Fort Worth, TX
Job # 10973027
Date Posted: 05-17-2018
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DUTIES/RESPONSIBILITIES:
  • Develop and direct the execution of annual Marketing Communications plan and budget
  • Work cross-functionally on developing Marketing Communications strategies that support business goals
  • Develop relevant, impactful messaging that supports the communications objectives
  • Manage the execution of a variety of deliverables, including print and online collateral, trade show/event materials, video/interactive communications, social media, and presentation development and speaker support
  • Work on periodic content refreshing of the customer section of bnsf.com and sales support materials available on the Communications Resource Center (CRC)
  • Lead and manage the content planning for customer events, symposiums, industry events and meetings and tradeshows
  • Serve as a counselor and advisor to business unit leaders
BASIC QUALIFICATIONS:
  • Thorough understanding of Corporate Communications and Marketing Communications processes, tools, techniques and best practices
  • Excellent written and oral communication skills
  • Strong leadership and creative skills
  • Possess strong organization and time management skills
  • Ability to effectively support and interact with all levels of management across the enterprise, observing confidentiality when required, while being flexible and adaptable to dynamic schedules and time pressures
  • Experience with development, management and production of annual Marketing Communications plans, including print, interactive and multi-media/online web content within a specified budget
  • Minimum five years’ experience in Marketing/Corporate Communications or Advertising with emphasis on client services and implementation of communications programs
  • Bachelor’s degree in Journalism, Marketing, Advertising, or Communications preferred
  • Experience with Business to Business (B to B) marketing communications preferred
  • Understanding of logistics management and transportation/rail operations preferred

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Gyna M. Bivens
President & Executive Director
North Texas LEAD

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