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Director, Integrated Communications

Location: Fort Worth, TX
Job # 11418155
Date Posted: 09-26-2018
The University of North Texas at Dallas invites applications for the position of Director, Integrated Communications.

The University – the first four-year public institution of higher education in the city – seeks an individual who will help shape the character of a 21st century, teaching-focused university. Candidates should be able to express enthusiastic support for the mission of the university to transform the lives of students, families and communities by providing high-quality, student-focused education in preparation for tomorrow’s careers, and its vision to create the place of choice where students are inspired to learn, faculty are inspired to teach and the community is inspired to support. For more information about the university, go to: http://untdallas.edu/
Purpose/Description 
This position is responsible for strategic analytic leadership and tactical planning for communication and marketing efforts (advertising, student recruitment marketing, web development, and social media). By developing and executing an annual strategic, multi-media marketing/communications plan that falls within the framework of the university’s broad strategic plans. Positon will be expected to produce in-house content (written/photo/video) without outsourcing work, as part of an effort to integrate effective multi-format communications, advertising, marketing and web tools (digital and print) that promote the law school’s brand to all internal and external audiences. This position helps to drive increased enrollment, retention, engagement, partnerships and support, while driving publicity and overseeing internal and external communications.
Responsibilities of the position include, but are not limited to:
  • Collaborates with the Chief Communications Officer to create law school brand marketing strategies; defines brand marketing and advertising tactics with directors and managers; sets brand direction across all platforms (i.e. direct mail, print publications, digital advertising, out-of-home, broadcast, web, social etc.) and collaborates on packaging and marketing stories.
  • Collaborates with the Media Director to determine best use of story packages within advertising and marketing tools, and across all platforms to enhance image and reputation; support enrollment and retention, and drive other university goals; develops communication strategy and directional plans; sets timelines, goals and direction for projects across digital and print platforms in collaboration with Project Management Office.
  • Meets with Deans to determine how UNT Dallas Marketing & Communications can best serve their needs; collaborates with Chief Communications Officer to set specific annual and semester-focused project goals.
  • Conducts market research, defines audience segmentation, sets metrics and assesses products for effectiveness.
  • Leads College of Law multimedia content development, marketing, advertising, web site, social media and media relations.
  • Creates College of Law marketing materials, advertising campaigns and digital content, and as necessary reviews individual marketing/communication plans
  • Directly manages the College of Law marketing administrative assistant.
The University of North Texas System and its component institutions are committed to equal opportunity and comply with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University of North Texas System and its component institutions do not discriminate on the basis of race, color, sex, sexual orientation, gender identity, gender expression, religion, national origin, age, disability, genetic information, or veteran status in its application and admission processes, educational programs and activities, and employment practices.


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