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Sr. Analyst Talent Acquisition and Employer Brand

Location: Fort Worth, TX
Job # 11535467
Date Posted: 10-29-2018
Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.
You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.
What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.
Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.
 
About The Job
The Talent Acquisition (TA) Analyst/Sr. Analyst – Talent Attraction & Employer Brand is a key role in the American Airlines Talent Acquisition department. The individual will be responsible for building and enhancing American Airlines’ employment brand by focusing on channels such as digital and social media, content marketing and advertising, referrals and candidate communications, events and relationship building in order to position American Airlines as an employer of choice. This role will assist in identifying, building and maintaining channels that directly funnel candidates through application workflows such as main career site and microsites. In addition to focusing on American Airlines’ employer reputation, the individual will focus on improving both internal and external candidate experience with a focus on world-class experience for all candidates involved.
Specifically, you’ll do the following:
  • Responsible for American Airlines’ global Talent Acquisition marketing and employer brand efforts, including program creation, content creation, partnering with media sources, recruitment events, and advancing American Airlines’ company brand within strategic recruiting initiatives
  • Create written and visual content for American Airlines candidate portals such as careers page and microsites, as well as content that employees can use to elevate and amplify the American Airlines’ brand
  • Track performance of digital content using developed KPIs and develop strategies to enhance overall reach and meet monthly/quarterly goals
  • Partner with internal resources such as Communications, Inclusion & Diversity and Marketing in order to represent Talent Acquisition through digital and social media, content marketing and advertising and candidate communications
  • Assist in process creation and continuous process improvement to focus on building an exceptional candidate experience for both internal and external candidates
  • Design and deliver advanced PowerPoint presentations, Excel and business objects reports
 
 
 
Qualifications
 
  • 3+ years of experience working in Recruitment Marketing, Employment Branding, Social Media or Marketing
  • Bachelor’s degree, ideally within a Business, Marketing , Communication or HR focus, is preferred
  • Extremely savvy with social media and content marketing
  • Excellent written and verbal communication with prior experience in roles that interface with a global audience
  • Comfortable and competent while working with senior leaders and working in cross-functional teams
  • Ability to prioritize and multi-task effectively in a fast paced environment
  • Energetic, forward-thinking, creative, and able to challenge assumptions while providing a high quality work product
  • Flexible and comfortable with ambiguity, able to embrace change
  • Collaborative and comfortable in client centric environment with a commitment to excellent service quality
  • Ability to develop content using Adobe InDesign and Photoshop, preferred

Nearest Major Market: Fort Worth 
Nearest Secondary Market: Dallas 
Job Segment: Branding, Brand Manager, Senior Brand Manager, Advertising, Business Process, Marketing, Management
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Gyna M. Bivens
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